Policies

1. Advertising policy

Ads must be legal in India, honest, and suitable for a general family audience watching live TV.

Not allowed

• Illegal products or services, counterfeit goods, and anything that infringes someone else's trademark or copyright.
• Betting, gambling and real-money gaming, including surrogate advertising for them.
• Tobacco, alcohol and drugs, including surrogate advertising.
• Adult or sexually suggestive content, graphic violence, weapons and explosives.
• Hate speech, or content that targets people based on religion, caste, gender or other protected traits.
• Misleading claims, including "guaranteed" income or returns, miracle cures, and fake discounts or countdowns.
• Ads that pretend to be part of the app, such as fake buttons, fake system alerts or fake "close" icons.
• Collecting personal or payment details under false pretences, malware, and deceptive downloads.

Allowed with care

• Health, finance, education and real estate: claims must be accurate, and we may ask for proof of any licence or registration you need.
• Political and issue ads: only with our prior written approval and any required certification.

2. Creative guidelines

• Use the exact size shown for each placement when you create a campaign. Images can be JPG, PNG or WebP; videos must be MP4, 5–60 seconds, 16:9.
• Text must be readable on a phone and from a sofa. Avoid small print in banner and TV formats.
• Your link, or the QR code on TV, must open a working page that matches the ad.
• Video ads may be skippable after a few seconds, as set by Tamil Streams. Put your key message first.
• You must own, or have permission for, everything in your ad: images, music, logos and people's likenesses.

3. Review

Every campaign is reviewed before it runs, usually within one working day. Campaigns can start from the next day at the earliest. If an ad isn't approved, we tell you why and return the full budget to your wallet, so you can fix it and submit again. We may pause or stop a running ad that later turns out to break these policies.

4. Payments & wallet

• You add money to your advertising wallet with an online payment. You get a receipt for every top-up.
• When you submit a campaign, its full budget is held in your wallet. Held money can't be used for other campaigns until it's released.
• Each day, you're charged only for the impressions delivered that day, at the CPM rate locked when you submitted. You're never charged more than the campaign budget or for more impressions than you bought.
• When a campaign ends, any held amount that wasn't spent goes back to your available balance automatically.
• Wallet balances are for advertising on this platform. To ask for a withdrawal of unused balance, contact us.

5. Refunds & cancellation

Advertisers can't pause and resume a running campaign. Stop it and create a new one instead. Impressions already delivered can't be refunded.

6. Delivery & reporting

• An impression is counted when your ad is actually shown on screen in the app: for images, when at least half the ad is visible for at least one second; for video, when it starts playing. Repeats from the same device within a short window aren't counted twice.
• Your budget is spread across the days of your campaign. On days when demand is high, delivery may run slightly over the daily target. Anything above your total goal is free.
• Delivery depends on how many people use the apps, so we can't guarantee that every impression you booked will be delivered. You only pay for what is.
• Reports update about every 15 minutes. Each day is billed after it ends, and billed numbers are final.

7. Invoices & tax

You get an invoice when each campaign ends, for the amount actually charged. When GST applies, invoice amounts include GST, shown separately as CGST and SGST, or as IGST, based on your state. Add your GSTIN in Settings before your campaign ends so that it appears on the invoice.

8. Terms

• You must give accurate account details and keep your password safe. You're responsible for activity on your account.
• You're responsible for your ads and anything they link to, and you agree to cover Tamil Streams for any claims that arise from them.
• We may refuse, pause or remove any ad, or suspend an account, that breaks these policies. Unused wallet balance is handled under section 4.
• Ad placement, rates and available inventory may change. Changes never affect a campaign that's already paid for.
• We may update these policies. The date at the top shows the latest version; continuing to advertise means you accept it.
• These terms are governed by the laws of India.